| 4.
theory
Practice-based Method and Digital Media
Studies
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4.1 the dialectic of “reading” and “writing”
Media Education
4.2 the novelty and distinctiveness of digital media forms
Digital Media Research |
4.3 multimodal
digital media and visualised culture
A matter of method?
4.3.1 New critical moves towards
visualised culture
4.3.2 Visualisation driven further
by digitalisation
4.3.3 Multimodal Culture
4.3.4 Practice based confrontation
of language-based tools in Proximal
4.3.5 Evolving preference of display
and multimodality.
A matter of method?
My examples under the headings “Workshopping by visuals”
and “Composing dramaturgy by numbers” are included here
to reveal limitations of semiotics tied to the logic-of-language when
confronted with dynamic, non-representational, multimodal expressions
in production/making and consumption/reading. How, for instance, the
dramaturgy was represented by numbers, is not considered a good solution,
but an example of lack of such [63.
misrepresentation by numbers].
We designed Proximal as to attract
the attention towards the performance, not the performed. We did so
by means of both live movements and digital media in a collaborative,
improvisational design. Digital dynamic media, together and at play
with the cultural move towards the visual and theoretical notions
of mediatised presence, altered traditional production designs and
the separate roles of scenography and choreography. The depicted or
displayed multimodal construction may be “read” as most
and foremost form, not as representations (if at all possible). Throughout
the production process a linguistic model of expression and perception
were partly overthrown by other communicative means and logics. Visual,
simultaneously superimposed elements were translated and represented
into quotas of a whole in a table. The dramaturgy was both communicated
and composed by a mathematical
logic, representing relations of simultaneous, visual objects.
How did the practice of Proximal develop
our knowledge of digital media?
Proximal might be said to inhabit
or embody theory - that is, in my understanding of the concepts, how
critical thinking may be expressed (given body to) and explored in
and through the artifact Proximal
itself, e.g. notions of presence
and mediatised presence. Digital
media in Proximal might be said
to empower the visual towards the role of performer, thereby both
expressing and disclosing the potential of digital media in collaborative,
creative and contemporary design processes. Creative production designs
of cultural expressions engaging digital technology, like multimedia
performances, may benefit from a more integrated, creative design.
Such collaborative design may better acknowledge how the multiple
modes displayed may be read as superimposed elements, which are most
of all their form.
What is important here in this twofold thesis on method is however
not my suggested response to multimodal production/making and consumption/reading,
but how I arrived at them. What does the preceding section on multimodal
digital media and visualised culture tell us about how practice-based
method may inform studies of digital media? The multimodal challenges,
leading to ad-hoc responses like workshopping by visuals and composing
dramaturgy by numbers show how multimodality on stage in a displayed
performance may compels us to rethink the exploratory potential of
verbal articulation. This, in turn, questions the potential of a “singular
modal” critical approach, as the lack of adequate apparatus
in for instance visual design or scenography, may imply.
Evolving visualisation and multimodality may be a matter method, and
a field of which practice-based method may inform studies of digital
media.
Visual digital culture and Critical Theory
The assertion put forward in the preciding section of how the potential
of critical theory and language-based tools and theories of communication
and meaning may not fully account for production/making and consumption/reading
of multimodal media forms in a visualised culture, is in line with
the historical and cultural tensions between print culture and visual
culture, outlined by Bolter In “Critical Theory and the Challenge
of new Media” (2003). Though arguing from a similar observation
of the tendency to privilege visual over verbal in our culture as
Kress and van Leeuwen, Bolter has a somewhat different response to
the emerging multimodality. While Reading
Images (Kress & van Leuween 1996) explores potentials of
visual grammar, a theoretical “tool-kit” for reading visual
design, and Kress in "'English' at the Crossroads" (Kress
1999) explores new theory of representation adequate to the demands
of several urgent tasks posed by the digital media, Bolter, on the
other hand, questions whether theory can effectively critique new
visual practices.
Bolter is stretching the inadequacy of language-based theory into
a methodological debate of the potential of critical theory as a whole.
Despite the changed expressive choices of our culture, humanistic
studies continue their practice of translating into the medium of
print making the risk of misrepresentation, or in Bolter´s terms
“gap between media theory and cultural practices” that
surround new media forms, grow wide, “perhaps so wide that theory
can no longer effectively critique these new practices” (Bolter
2003a:24). This is not just an issue of research presentation (humanists
preferring to publish their critiques in print form), but may have
an impact on the whole status of critical theory, regarded as the
most prestigious and intellectually rewarding work in the humanities.
“In fact, in challenging the status of print, visual digital
media also call into question the status of critical theory in the
academy” (Bolter 2003a:21). In order to understand the complexity
and changed relationship between the verbal and visual that is emerging
in novel media forms, media theory needs to engage with the practice
of digital media of which “(…) the critique speaks through
the artifacts themselves, rather than over against the artifacts”
(Bolter 2003a:28).
The weakening of aspects of critical theory, and following methodological
turn in the direction of practice and embodiment of theory, is not
limited to studies of digital media. Issues on critical theory and
practice-based responses to these, are much present in contemporary
art and design research, e.g. Niedder (2004:unpaginated)
emphasising how creative practice may be perceived as a source or
basis for theory generation, or less moderate, Pakes claiming the
way practice itself (rather than the reflection upon it) embodies
knowledge of a form irreducible to its theoretical or verbal articulation
is emphasised (Pakes
2003:unpaginated). To recapitulate, as the potential of critical
theory and language-based tools and theories of communication and
meaning may not fully account for production/making and consumption/reading
of multimodal media forms in visualised culture, practice and practice-based
method may inform studies of digital media by artefacts that may “inhabit”
or “embody” theory.
4.3.6 Recap Chapter 4.
Preparing for final section 4.4 |
4.4 “artifacts of expression” and “expressive artifacts”
Exploring theory through practice |
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Practice-based Method. Exploring Digital Media through
the Dynamics of Practice, Theory, and Collaborative, Multimedia Performance
Hovedoppgave i mediavitenskap for cand.filol
graden, Universitetet i Oslo, Institutt for medier og kommunikasjon, Mai
2006, Idunn Sem
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