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Hava Ball CircularPage 1October 31, 1996
THE HAVA BALL CIRCULAR
October 31, 1996
Sales Bound Higher
The results are in for last quarter. For the third time in the last four quarters, Hava Ball
came in first place for market share amongst all major ball producers worldwide. This feat
occurred despite the relentless and intense price pressure from our many overseas com-
petitors. Special thanks go to the
Western Area Sales region, for
showing record-breaking unit
growth over the same period one
year ago. As always, congrat-
ulations for an wonderful team
effort!
Sales Meeting a Romp
This year's annual sales meeting proved
a resounding success and good time for
all. This year's event, held on the beauti-
ful island of Maui, contributed greatly to
team spirit while also giving us all time to
relax.
Favorite seminars at this year's meeting
including Jim Everhardt's "Team Selling"
seminar, which featured role playing and
practice sessions with members of the
local business community who fit our
target.
New Products this Month
We are expanding our line of brightly
colored balls for sports that traditionally
use black or similarly dull colored balls.
Last seasons Jai alai balls are selling way
ahead of projections so this month we’re
rolling out field hockey and squash balls
in bright neon yellow, orange, and green.
Winter Promotion Plan
The planning committee has completed
extensive research and analysis with all
our major channel partners and key
suppliers. After close review with the
entire sales team executive committee, a
firm plan for a Q4 sales promotion has
been finalized in record time.
The event offers special incentive to all
Type A wholesale customers that submit
firm sales orders for each of our major
product lines before the start of the
Holiday selling season on November 20.
Full details of the promotion will be sent
in the next update mailing, which you
should receive by the first week of
November. Check with your local
administrator for special forwarding
instructions if you plan to be on an road
trip that week.
WW Unit VolumeQ2Q3Q4
Hava Ball124.0136.3154.1
Acme90.296.7112.3
Rebound, Inc.102.294.089.4
All Other188.2196.2200.0
Hava Ball CircularPage 2October 31, 1996

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"From Victor's Desk"
1996 Recreational Ball Report
Each year, the Consumer Awareness Group (CAG) commissions an extensive study of
products from the major worldwide ball suppliers. CAG is a non-profit organization that
derives its funds from a mixture of philanthropic and government agencies. As we all
know by know, this report is the most respected of its kind in our industry.
Well, I am pleased to say
that, for the third straight
year, Hava Ball rated the
highest marks in all major
categories analyzed by
CAG.
Thanks to everyone in our
West Coast Sphere Tech
Research and Development
Group.
For more details, please see
the spreadsheet report
that I have put in the public
directory of our main
corporate server.
Last Months Company
Reorganization
Last month we saw
completion of this years
world-wide company reor-
ganization. As I explained in
last months issue of the
Hava Ball Circular, the basis for this reorganization was to further improve
communications amongst the functional groups.
As a quickly growing company with offices spread across the nation, it is critical for the
senior management team to proactively investigate difficult issues such as these on a
regular basis. Thanks to everyone for your patience and continued support.
Well, that is about all for now.
Until next month, keep those purchase orders rolling!
From page 37 of the 1996 Recreational Ball Report
by the Consumer Awareness Group
L
IVELINESS.
The commission found that under ideal laboratory conditions,
some competition exhibited decent liveliness and bounce.
However, with real world constraints, Hava Ball took the cake.
APPEARANCE.
Customers want a product that looks good, especially when
compared to the professional quality balls that they see on TV
during sporting events. Hava Ball products made ordinary
customers feel like a pro.
VARIETY
.
Customers prefer the option to use many different kinds of balls
in many different kinds of environments. Only Hava Ball has the
manufacturing technology to excel in all types of conditions.
DURABILITY.
No one likes a ball that splits or malfunctions in any way. We at
Hava Ball should be proud of our excellent Quality Assurance
team for giving us top honors in this important category.